Putting Revenue Marketing Into Practice
Even as B2B marketing has shifted from predominantly analog to predominantly digital in the past decade, targets and efforts have typically remained focused on acquiring new leads for new customer sales, rather than lifting the total volume and value of all closed sales.
But while marketers have always looked to prove their value on the bottom line, the potential for true revenue marketing has only recently been enabled by three key factors:
Read More
By submitting this form you agree to ON24 contacting you with marketing-related emails or by telephone. You may unsubscribe at any time. ON24 web sites and communications are subject to their Privacy Notice.
By requesting this resource you agree to our terms of use. All data is protected by our Privacy Notice. If you have any further questions please email dataprotection@techpublishhub.com
Related Categories: B2B, Marketing Automation, Marketing Strategy, Measurement, Technology
More resources from ON24
Driving Webinar Registration Best Practices G...
Driving webinar registration and attendance is a major struggle for most companies. While webinars are a powerful tool for communicating with custo...
ON24 Webinar Benchmarks Report 2021 EMEA
Webinars are one of the most powerful tools available to marketers today. They give marketers the ability to directly connect with audiences, drive...
2021 Digital Experiences Benchmarks: Annual R...
2020 had a lot of surprises in store for digital marketers. Field events had to be pushed online, buyer journeys had to take place entirely over di...
