Discover the Game-Changing Benefits of CPQ. What exactly is CPQ software? And how does it translate to...

Remote working is now widely recognised as part of the way businesses operate. According to a 2019 report...

Cognitive technologies, also known as artificial intelligence, are perhaps the most transformative of...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Marketers have been doing lead generation (the process of creating new contacts) for decades. According...

2020 was a year where digital experiences, from a production and consumption perspective, were thrust...

Marketing metrics and analytics—done right—can be a strategic enabler of trust, greater budget, and...

Vielen Marketern fehlt es an Zeit und Ressourcen, um Ihre Marketing-Ausgaben zu beziffern, was bedeutet,...

How formerly offline businesses are thriving after investments in eCommerce. If you have a successful...

No matter how much data you have about your customers, you can only understand what they need and expect...

The advertising industry is changing. Privacy is a growing topic, with the phasing out of third-party...

When personalization isn't paying off and data doesn't help you make sound decisions, it's time to renew...

Industry experts predict that successful businesses will soon become 100% digital for all transactions....

Salesforce is a customer relationship management (CRM) platform in the cloud, offering businesses a single...