Salesforce is a customer relationship management (CRM) platform in the cloud, offering businesses a single...

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Less is more. It's such a simple phrase, and yet it holds so much truth. In the business world, we've...

Six ways marketing automation helps prove value and drive success. As a marketer, digital transformation...

It's an exciting time for marketers. In the era of digital transformation—where everyone and everything...

In 2020, organizations that sell to other businesses have had to rapidly change their go-to-market models....

Creating amazing customer experiences is critical to the success of your business. But implementing the...

Creating positive, seamless enrolment experiences for your customers can be mission critical to your...

Experiences need to be where your customers are. And each one needs to connect to the last as part of...

Remote working is now widely recognised as part of the way businesses operate. According to a 2019 report...

With our Digital Acceleration program, you'll work with Adobe strategy consultants to uncover KPIs and...

Marketing metrics and analytics—done right—can be a strategic enabler of trust, greater budget, and...

Discover the Game-Changing Benefits of CPQ. What exactly is CPQ software? And how does it translate to...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...