Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Cognitive technologies, also known as artificial intelligence, are perhaps the most transformative of...

Vielen Marketern fehlt es an Zeit und Ressourcen, um Ihre Marketing-Ausgaben zu beziffern, was bedeutet,...

As any marketer can tell you, few things are as effective in the sales process as human-to-human engagement....

Best practices for delivering content-powered commerce to mobile B2B buyers. Smartphones are everywhere,...

Today's top marketers know that a solid understanding of their consumers is the foundation of success....

Learn how brands create, optimize, and deliver personalized experiences at scale. The customer experience...

5 reasons why you need to go digital right now. Why? Many B2B companies have an 'if its not broke, don't...

No matter how much data you have about your customers, you can only understand what they need and expect...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...