Cognitive technologies, also known as artificial intelligence, are perhaps the most transformative of...

Delivering relevant, timely, personalised customer experiences is no longer just a competitive advantage...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

In today's global economy, companies are digitising as quickly as possible in order to remain competitive...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

How formerly offline businesses are thriving after investments in eCommerce. If you have a successful...

No matter how much data you have about your customers, you can only understand what they need and expect...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

As any marketer can tell you, few things are as effective in the sales process as human-to-human engagement....