Latest resources from IBM
Omni-Channel Order Management: A Compelling V...
This knowledge brief examines the reasons that Best-in-Class companies have adopted Omni-chanel Order Management (OcOM) solutions to manage their o...
Marketing in the Dark : Dark Data
The rise of marketing technology has in some ways shined a light into areas that were previously hard to measure: media effectiveness, engagement w...
The Right Time for Real Time Marketing
Today's digital marketers want to engage customers with offers that are based on deep customer profiles, transaction histories and other real-time ...