Latest resources from IBM
The Road to Successful In-store Fulfilment
Customer expectations for the combined brand experience are higher than ever.
This puts more pressure on retailers to merge their physical an...
15 ideas para consolidar el marketing sacando...
En la actualidad, los clientes controlan el customer journey, una tendencia que se ha acelerado con la proliferación y la mayor sofisticación de ...
The right time for real-time marketing
In a climate of rising customer expectations, now is the right time to refine your use of inbound channels—it is the time to go real time.
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