Latest resources from IBM
Marketing in the Dark : Dark Martech
Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than ever, conferring significant benefits for C...
Marketing in the Dark : Dark Data
The rise of marketing technology has in some ways shined a light into areas that were previously hard to measure: media effectiveness, engagement w...
15 ideas para consolidar el marketing sacando...
En la actualidad, los clientes controlan el customer journey, una tendencia que se ha acelerado con la proliferación y la mayor sofisticación de ...