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Marketing in the Dark : Dark Data
The rise of marketing technology has in some ways shined a light into areas that were previously hard to measure: media effectiveness, engagement w...
Marketing in the Dark : Dark Martech
Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than ever, conferring significant benefits for C...
15 ideas para consolidar el marketing sacando...
En la actualidad, los clientes controlan el customer journey, una tendencia que se ha acelerado con la proliferación y la mayor sofisticación de ...