Latest resources from IBM
The Road to Successful In-store Fulfilment
Customer expectations for the combined brand experience are higher than ever.
This puts more pressure on retailers to merge their physical an...
The Cognitive Revolution: Coming to Transform...
Cognitive technologies, also known as artificial intelligence, are perhaps the most transformative of our era. In fact, technology and economics ar...
Marketing in the Dark: Dark Social
Dark Social, explores the impact of this growing phenomenon, and looks at how companies can interact with consumers appropriately and effectively i...