Latest resources from IBM
The right time for real-time marketing
In a climate of rising customer expectations, now is the right time to refine your use of inbound channels—it is the time to go real time.
...
Die vier Stufen einer besseren Marketing-Perf...
Vielen Marketern fehlt es an Zeit und Ressourcen, um Ihre Marketing-Ausgaben zu beziffern, was bedeutet, dass sie sich lediglich auf die Durchführ...
The Path to a Thinking Supply Chain
The supply chain is experiencing a period of significant change. Changing business and customer requirements are putting new and greater pressures ...