Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one personalization using the Relay42 data manag...

In order to come out on top in the marketing world, you must structure for customer centricity. But how do you go about creating the stepping stone...

Today's top marketers know that a solid understanding of their consumers is the foundation of success. There are a ton of tools promising to help t...