Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than ever, conferring significant benefits for CMOs and their organisations in their quest for greater revenues,…
Digital Transformation is the process by which enterprises adapt to or drive disruptive changes in their operations, customers and markets. Many organisations are scaling initial Digital Transformation programmes to enterprise-wide,…
Even as B2B marketing has shifted from predominantly analog to predominantly digital in the past decade, targets and efforts have typically remained focused on acquiring new leads for new customer…
Marketing automation has become a must-have for modern marketing teams. And as a platform that streamlines, automates, and measures marketing tasks, it's pretty clear that marketers who use marketing automation…
Best-in-class marketing organizations are extending their efforts beyond filling the top of the demand waterfall, aligning with sales to develop a menu of offerings that influence and keep opportunities moving…
During the coronavirus pandemic, the financial services sector became something of an additional emergency service, helping customers manage their money during deeply worrying and uncertain times.
While the periods of lockdown…
Best practices for delivering content-powered commerce to mobile B2B buyers.
Smartphones are everywhere, and that includes the workplace. Professionals use them to multitask in meetings, at client offices, and on the…
Das A/B Testing auf Websites hat einmal umfangreiche, technische Kenntnisse gefordert. Durch neuartige Tools, die das A/B Testing radikal vereinfachen, hat sich das im Laufe der Jahre geändert. Sie ermöglichen…
Delivering relevant, timely, personalised customer experiences is no longer just a competitive advantage – it's expected. But many marketers struggle to make the leap to sophisticated, scalable, and effective strategy…
IDC Analyst Brief: From business to nonprofits and government services – organizations cannot afford disruption of vital documents. Adopting electronic signatures will be key to accelerating the move to fully…
The threat of COVID-19 has caused companies to quickly switch to remote working, with almost anyone who can work at home being asked to do so. However, the sudden mass…
An eMarketer report estimates that 9 out of 10 B2B companies in the U.S. are now using digital content marketing. It's little wonder—that's where their audiences are.
Whether you start from…