Web Messaging: What It Is, How It Works, and Why It Matters
As web experiences have become richer and more targeted over the years, there's been a persistent gap that just hasn't been filled—namely, the ability to speak directly to each individual web visitor. As the name suggests, web messaging is designed to help brands reach people via the web, whether that's on desktop, tablet, or mobile web browsers.
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Related Categories: Email Marketing, Marketing Analytics, Marketing Strategy, Segmentation, Targeting
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