In a digital world, where every campaign and customer experience can be tracked, it's imperative for...

2020 was a year where digital experiences, from a production and consumption perspective, were thrust...

The 2022 Digital Trends – Financial Services in Focus report explores a wide range of trends impacting...

Every business has one thing in common: the desire to achieve higher revenue and faster growth. But many...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Customer expectations for the combined brand experience are higher than ever. This puts more pressure...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Mapp Cloud brings customer acquisition and customer engagement together in one simple platform infused...

Brands that excel at delivering relevant and personalised customer experiences are leading because they're...

Salesforce is a customer relationship management (CRM) platform in the cloud, offering businesses a single...

Huuuge Games is a mobile games developer and publisher. The company's development efforts have focused...

Marketers have been doing lead generation (the process of creating new contacts) for decades. According...

This knowledge brief examines the reasons that Best-in-Class companies have adopted Omni-chanel Order...

We all inhabit a world of digital chaos, where the demand for agile marketing has resulted in an overwhelming...