Marketing metrics and analytics—done right—can be a strategic enabler of trust, greater budget, and...

Less is more. It's such a simple phrase, and yet it holds so much truth. In the business world, we've...

With our Digital Acceleration program, you'll work with Adobe strategy consultants to uncover KPIs and...

Dans un univers digital où chaque campagne et chaque expérience client peuvent faire l'objet d'un suivi,...

Amplitude worked with Wiley Books to put together an easy-to-understand resource on using product analytics...

Digital asset management (DAM) systems are becoming a key part of marketing operations infrastructure....

It's an exciting time for marketers. In the era of digital transformation—where everyone and everything...

During a time when companies are racing to turn their physical events into digital experiences, marketers...

Creating positive, seamless enrolment experiences for your customers can be mission critical to your...

What they want – where and when they want it. That's what customers expect. Vast amounts of customer...

Every business has one thing in common: the desire to achieve higher revenue and faster growth. But many...

2020 was a year where digital experiences, from a production and consumption perspective, were thrust...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

In today's marketing climate, lead generation has become a popular strategy to help create demand and...