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Electronic signatures have gone mainstream. Research for this report found that the technology is now...

With so much data available, and advanced tools at our fingertips, it's possible to create dynamic, 360-degree...

How can companies maximize their investments and take full advantage of the resources they already have...

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...

The rise of marketing technology has in some ways shined a light into areas that were previously hard...

The landscape has shifted for CMS, it used to be that big companies bought high end systems and adapted...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

For as heartfelt of a topic as it is, navigating the world of loyalty technology can be a real pain....

Today's consumers expect brands to be able to understand and speak to them without skipping a beat as...

Developing better marketing creative based on data-inspired insights can double revenue, according to...

Many marketing professionals fall into the trap of assuming in advance that they know what their customers...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

The upheavals of 2020 created an opportunity for sales teams to rethink how they operate in a work-from-anywhere...