Marketing Analytics
2021 Digital Trends: Financial Services and Insurance in Focus
During the coronavirus pandemic, the financial services sector became something of an additional emergency...
Build vs. Buy: Implementing the Right Experimentation Solution
To build and deliver products that customers love, product teams at leading enterprises such as Uber,...
The Total Economic Impact of Adobe Sign
Adobe recently commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study to help...
Content-Powered Commerce to Go
Best practices for delivering content-powered commerce to mobile B2B buyers. Smartphones are everywhere,...
2022 Digital Trends: Financial Services in Focus
The 2022 Digital Trends – Financial Services in Focus report explores a wide range of trends impacting...
Optimizing customer experience with payment presentment
Customer experience isn't just a buzzword. It's a differentiator. With 2.041 billion digital global buyers1...
E-signaturen 2020: nutzungsszenarien und chancen
Elektronische Signaturen sind mittlerweile Mainstream. Recherchen im Rahmen dieses Berichts haben ergeben,...
Pricing Brew: Rethinking the Pricing Journey
Why Everything You Thought You Knew about Developing a Pricing Capability is Now Obsolete The 'crawl,...
The Savvy Sales Leader's Guide to Building Profitable Relationships
Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...
2020 Digital Experiences Annual Report
2020 was a year where digital experiences, from a production and consumption perspective, were thrust...
Insight 50 Takeaways: Humanising the Digital Marketing Experience
As marketers, we always have too much to do and too little time. The Insight50 series is designed to...
2020 Digital Experiences
2020 was a year where digital experiences, from a production and consumption perspective, were thrust...
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