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The global pandemic and impact of lockdown has been a massive shock to the economy and to our daily lives....

Salesforce is a customer relationship management (CRM) platform in the cloud, offering businesses a single...

With our Digital Acceleration program, you'll work with Adobe strategy consultants to uncover KPIs and...

B2B marketers have shifted the way they do business as digital channels become the default approach....

What they want – where and when they want it. That's what customers expect. Vast amounts of customer...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

See what your brand can accomplish with the right brand management software. These days, brand management...

Marketing has become a bad word. Audiences are tired of the endless spam, calls from SDRs and the onslaught...

Marketing metrics and analytics—done right—can be a strategic enabler of trust, greater budget, and...

During a time when companies are racing to turn their physical events into digital experiences, marketers...

Creating amazing customer experiences is critical to the success of your business. But implementing the...

Less is more. It's such a simple phrase, and yet it holds so much truth. In the business world, we've...

Effective senders of mail employ focus and use data driven analytics to achieve not only effective delivery...