Marketing Technology
Converse Case Study
This case study describes the effects of deploying Customer Engagement Platform at Converse online store,...
Path to Personalization: The 9 keys to driving stronger relationships
Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...
Has Self-Scanning Gone Mainstream?
Self-scanning or Scan and Go shopping experiences were already making steady inroads across Europe entering...
Digitising Financial Services Agreements
Many financial services firms have automated the vast majority of key processes and customer experiences....
Search: the first brick in your new headless architecture
Delivering an inspirational online shopping experience is key to convert and retain customers. Having...
Marketing in the Dark: Dark Social
Dark Social, explores the impact of this growing phenomenon, and looks at how companies can interact...
Best-In-Class Email Marketing
Interactions between consumers and brands are increasingly playing out across a wide variety of different...
New Era In Experience Report
We've all experienced the widespread impact of the COVID-19 pandemic. From a business perspective, the...
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