Marketing Technology

Content for Everyone, Everywhere They Go
Your customers lead busy lives. Always on the go, they're constantly changing devices and channels to...

Solving 7 marketing project management challenges
There are some stressors all marketers accept as 'part of the job': starting projects with imperfect...

How Marketing and Sales Can Align In 2021
Digital marketing — and its importance in driving revenue — has rarely been more crucial for organisations...

CMO's Guide to AI for Customer-Centric Marketing
AI allows marketing leaders and their teams to quickly analyze vast amounts of customer data to predict...

The Future of Creative Experiences
About the Report Creative obstacles and opportunities in an evolving workplace. We surveyed 400 US-based...

Inleiding in Contract Lifecycle Management (CLM)
Ontdek hoe Contract Lifecycle Management (Contractlevenscyclusmanagement of kortweg CLM) helpt bij het...

Building a Robust Experimentation Capability
Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

2022 Global Customer Engagement Review
Consumers expect real-time, personalized communication, seamlessly choreographed across the channels...

Sales Management Association report: Sales planning practices
Still using manual sales planning processes? Inefficient, slow, and error-prone planning processes hurt...

The Modern Mailer
The world of print and postal communications is changing. With reducing average run lengths and the ongoing...
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