Marketing Technology
How Marketing and Sales Can Align In 2021
Digital marketing — and its importance in driving revenue — has rarely been more crucial for organisations...
The Right Way to Deliver Personalised Marketing at Scale
Through our experience with the best brands in the world, we've found that the most successful organizations—and...
14 innovative personalisation ideas for the digital-first customer
Prior to 2020, customer personalisation was a nice thought. However, the global pandemic shifted everything....
The Total Economic Impactâ„¢ Of ServiceNow Field Service Management
ServiceNow® Field Service Management is a cloud-based solution that connects field service to other...
Digital Document Processes in 2020: A Spotlight on Financial Services
The COVID-19 pandemic has transformed how and where we work. Businesses have had to respond quickly to...
The IT expert's guide to AI and content management.
More than 60 percent of CIOs say artificial intelligence (AI) and machine learning will be critical to...
The Total Economic Impactâ„¢ of DocuSign CLM
DocuSign provides a contract lifecycle management (CLM) solution that acts as a centralised, cloudbased...
The role of CIO in a world where experience rules
In recent years, the role of CIO has evolved to meet a wider set of responsibilities and aspirations....
Bringing Efficiency to the Creative Process
About the eBook When workflows work, creatives can be more creative. Your teams want you to trust the...
Forrester Report: Introducing the insights-driven targeting spectrum
How sales and marketing can target better together, using insights to identify and convert high-potential...
Searchandising: 9 best practices for better conversion rates
Read this ebook to learn how to become an expert in searchandising, whether you're a beginner or a more...
How to Build a Revenue Engine for a Digital-First World
As in-person events take a backseat to digital experiences, and companies look to maintain momentum without...
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