Industry experts predict that successful businesses will soon become 100% digital for all transactions....

Delivering a great customer experience is essential in any business. It drives loyalty, customer retention...

Digital marketing — and its importance in driving revenue — has rarely been more crucial for organisations...

Customers have embraced technology to manage all aspects of daily lives, setting off a digital disruption...

About the Guide Stay on track. Without pausing creativity. It's time to automate the workflow processes...

As any marketer can tell you, few things are as effective in the sales process as human-to-human engagement....

Learn how brands create, optimize, and deliver personalized experiences at scale. The customer experience...

The North Star Framework is a model for managing products by identifying a single, crucial metric (the...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

Through our experience with the best brands in the world, we've found that the most successful organizations—and...

E-commerce has been shaping buying trends for the past 20 years. But surprisingly, the global B2B e-commerce...

Vielen Marketern fehlt es an Zeit und Ressourcen, um Ihre Marketing-Ausgaben zu beziffern, was bedeutet,...