In today's market, customers control the buying journey – a trend that has accelerated with the increased...

Cognitive technologies, also known as artificial intelligence, are perhaps the most transformative of...

In today's global economy, companies are digitising as quickly as possible in order to remain competitive...

It's an exciting time for marketers. In the era of digital transformation—where everyone and everything...

Industry experts predict that successful businesses will soon become 100% digital for all transactions....

An eMarketer report estimates that 9 out of 10 B2B companies in the U.S. are now using digital content...

Learn how brands create, optimize, and deliver personalized experiences at scale. The customer experience...

No matter how much data you have about your customers, you can only understand what they need and expect...

How formerly offline businesses are thriving after investments in eCommerce. If you have a successful...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Best practices for delivering content-powered commerce to mobile B2B buyers. Smartphones are everywhere,...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Less is more. It's such a simple phrase, and yet it holds so much truth. In the business world, we've...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...