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An eMarketer report estimates that 9 out of 10 B2B companies in the U.S. are now using digital content...

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Best-in-class marketing organizations are extending their efforts beyond filling the top of the demand...

Cognitive technologies, also known as artificial intelligence, are perhaps the most transformative of...

Less is more. It's such a simple phrase, and yet it holds so much truth. In the business world, we've...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

No matter how much data you have about your customers, you can only understand what they need and expect...

As any marketer can tell you, few things are as effective in the sales process as human-to-human engagement....