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15 Ideas for Anchoring Your Marketing Approach

Published by: IBM

In today's market, customers control the buying journey – a trend that has accelerated with the increased sophistication of mobile devices. Customers decide where to research, how to buy and when to purchase, and have higher expectations than ever.
Learn how you can better connect relevant data, personalise engagement and move to a more customer-centric approach that will help you meet, and exceed, these expectations.
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Lang: ENG
Type: Whitepaper Length: 8 pages

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