2020 was a year where digital experiences, from a production and consumption perspective, were thrust...

The seriousness of life during the pandemic has taken its toll. Tired of the mundane and familiar, people...

There comes a point where once campaigns are up and running, it's not about either getting things moving...

Prior to 2020, customer personalisation was a nice thought. However, the global pandemic shifted everything....

Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester...

Das A/B Testing auf Websites hat einmal umfangreiche, technische Kenntnisse gefordert. Durch neuartige...

Digital experience personalization is a major priority for global business leaders and investment plans...

Field service management teams want to keep costs down, while improving their customer service relationships. This...

Today's consumers expect brands to be able to understand and speak to them without skipping a beat as...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

As marketers, we can be a picky bunch. In an effort to put our best foot forward, we often use brand...

Pioneering on-demand IT support platform NerdApp wanted to better control the quality, security, and...

Customers choose where to have experiences with your brand. And when they do, they expect to be greeted...

As marketing organisations become more technologically driven, digital asset management (DAM) systems...