15 New Experiences to Try Right Now
The shift to digital-first buying, along with the corresponding rise in engagement, means marketers have more opportunity than ever to influence the buying journey and increase contribution to pipeline. But as buyers take control of research, expectations are increasing. Turned off by low-quality sales spam, buyers only start conversations when there's value in doing so.
So how can marketers meet all of these challenges? What makes digital experiences engaging, effective and successful? And how creative can a B2B experience actually be?
This lookbook was put together to show you the digital experiences we've created so you can inspire your own efforts and see what is possible. Examples inside include fun and educational experiences that we've produced on our own and with partners.
Download now for inspiration and lessons learned from ON24's own marketing campaigns.
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Related Categories: B2B, Marketing Campaigns, Targeting, Technology
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