Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

The rise of marketing technology has in some ways shined a light into areas that were previously hard...

As marketers, we can be a picky bunch. In an effort to put our best foot forward, we often use brand...

Mapp Cloud brings customer acquisition and customer engagement together in one simple platform infused...

Consumers today have more choices than ever. Often, all it takes is a better online experience, an enticing...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...

Today's consumers expect brands to be able to understand and speak to them without skipping a beat as...

Field service management teams want to keep costs down, while improving their customer service relationships. This...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

In order to come out on top in the marketing world, you must structure for customer centricity. But how...

Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...