Digital marketing — and its importance in driving revenue — has rarely been more crucial for organisations...

Consumers today have more choices than ever. Often, all it takes is a better online experience, an enticing...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

Learn about the five gaps that could be costing you time, customers, and profit in this digital e-book....

The shift to digital-first buying, along with the corresponding rise in engagement, means marketers have...

Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...

Today's digital fluent customers have high expectations and are the least loyal of all groups. Great...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

We are in the midst of a great flux for marketers. Google and other behemoth browsers have finally cemented...