How can companies maximize their investments and take full advantage of the resources they already have...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

Branche-experts voorspellen dat succesvolle ondernemingen binnenkort alle transacties 100% digitaal verwerken....

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

The supply chain is experiencing a period of significant change. Changing business and customer requirements...

No matter how much data you have about your customers, you can only understand what they need and expect...

Customers: To delight them, you've got to know them deeply. Be brutally honest, how much do you really...

Best-in-class marketing organizations are extending their efforts beyond filling the top of the demand...

44% of iOS users and 91% of Android users opt in to push notifications, making them the #1 external channel...

B2B marketers have shifted the way they do business as digital channels become the default approach....

¿Qué impide a los equipos de marketing tener éxito? ¿Por qué algunos directores de marketing parecen...

We all inhabit a world of digital chaos, where the demand for agile marketing has resulted in an overwhelming...

We've all experienced the widespread impact of the COVID-19 pandemic. From a business perspective, the...

Today's organizations can't wait any longer to make the digital transformation. It's no longer simply...