More than ever, enterprise organisations need a 360-degree view of their customers to deliver the kind...

Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...

Industry experts predict that successful businesses will soon become 100% digital for all transactions....

Marketing automation has become a must-have for modern marketing teams. And as a platform that streamlines,...

In order to come out on top in the marketing world, you must structure for customer centricity. But how...

Best-in-class marketing organizations are extending their efforts beyond filling the top of the demand...

For many companies, the sales team sits at the heart of its profitability. Its ability to operate efficiently...

In heel Europa is de honger van consumenten naar digitale diensten onverzadigbaar. Hoe kunnen HR-afdelingen...

Elektronische Signaturen sind mittlerweile Mainstream. Recherchen im Rahmen dieses Berichts haben ergeben,...

CPG business leaders at every level of the enterprise are responsible for delivering growth. This applies...

How can companies maximize their investments and take full advantage of the resources they already have...

Marketers have been doing lead generation (the process of creating new contacts) for decades. According...

If you are on the hunt for a Digital Asset Management (DAM) solution, you have probably already done...

HR is all about serving your people, whether they are shiny new recruits or lifetime employees. But all...