You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

In today's marketing climate, lead generation has become a popular strategy to help create demand and...

In order to come out on top in the marketing world, you must structure for customer centricity. But how...

This whitepaper serves as a preventative measure against wasted resources, providing marketers with: Download...

Salesforce is a customer relationship management (CRM) platform in the cloud, offering businesses a single...

Best-in-class marketing organizations are extending their efforts beyond filling the top of the demand...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

A recent study claims that the average cart abandonment rate across sectors is 79.17%, with retail only...

Dans un univers digital où chaque campagne et chaque expérience client peuvent faire l'objet d'un suivi,...

When the pandemic forced a seemingly overnight exodus from in-person to online, consumers and businesses...

Prior to 2020, customer personalisation was a nice thought. However, the global pandemic shifted everything....

With so much data available, and advanced tools at our fingertips, it's possible to create dynamic, 360-degree...

How can companies maximize their investments and take full advantage of the resources they already have...

A glimpse into where DAM is heading… and why you need to jump on board What we already know The case...