This guide offers organizational leaders a deeper understanding of why implementing more personalized...

More than ever, enterprise organisations need a 360-degree view of their customers to deliver the kind...

Digital asset management (DAM) systems are becoming a key part of marketing operations infrastructure....

$19.2 billion. That's the amount of money that was spent just two years ago on third-party data (data...

En la actualidad, los clientes controlan el customer journey, una tendencia que se ha acelerado con la...

The upheavals of 2020 created an opportunity for sales teams to rethink how they operate in a work-from-anywhere...

We're coming off one of the most challenging years in business history. The pandemic forced every company...

Pharmaceutical manufacturers lose so much revenue through B2B re-ordering errors. So why are more not...

Get customers banking on you with seamless collaboration. The importance of working seamlessly with people...

Your digital-first vision isn't a guaranteed reality. Today, senior marketers are expected to drive their...

Ontdek hoe Contract Lifecycle Management (Contractlevenscyclusmanagement of kortweg CLM) helpt bij het...

With the emergence of next-generation smartphones and handheld devices in the late 2000's, eCommerce...

Breakthroughs in collaboration technology are helping companies of all sizes foster engagement with employees,...

Marketing automation has become a must-have for modern marketing teams. And as a platform that streamlines,...