Marketing automation has become a must-have for modern marketing teams. And as a platform that streamlines,...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Learn about the five gaps that could be costing you time, customers, and profit in this digital e-book....

Turbo-charge your growth with smoother experiences and better payment capabilities. Key Findings We know...

Why Should I Read The Definitive Guide to Lead Scoring? Lead scoring provides sales with more qualified...

As marketers, we can be a picky bunch. In an effort to put our best foot forward, we often use brand...

Why Everything You Thought You Knew about Developing a Pricing Capability is Now Obsolete The 'crawl,...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Even the largest brands or digital teams may not be familiar with procurement of a digital asset management...

71% of sales leaders don't think they can adapt their strategy fast enough to deal with change and uncertainty,...

Many financial services firms have automated the vast majority of key processes and customer experiences....

Branche-experts voorspellen dat succesvolle ondernemingen binnenkort alle transacties 100% digitaal verwerken....

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

Trying out new approaches makes being a marketer exciting. Even when faced with limited resources, figuring...