Best practices for delivering content-powered commerce to mobile B2B buyers. Smartphones are everywhere,...

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How can companies maximize their investments and take full advantage of the resources they already have...

Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...

Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

Pioneering on-demand IT support platform NerdApp wanted to better control the quality, security, and...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

During a time when companies are racing to turn their physical events into digital experiences, marketers...

Understanding how to optimize Omni-Channel Order Management is key to your business' success. Today,...

Let's face it. We're all facing burnout right now. The same old marketing routines are sapping your energy...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

Customers walking into stores are trading transactions for inspiration and experiences—the convenience...