Cross Channel
Relay42 on powering customer retention and boosting contract value with smart technology
Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...
Connected Engagement: Understanding Today's Marketing Stacks and Ecosystems
Today's consumers expect brands to be able to understand and speak to them without skipping a beat as...
Entrega de contenidos personalizados para Dummies
El año 2020 ve al planeta viviendo una pandemia. Con algunas excepciones, como el heroico personal de...
Adopting an Experimentation Philosophy
How can companies maximize their investments and take full advantage of the resources they already have...
2017 Customer Service Trends: Operations Become Smarter And More Strategic
Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...
The Ultimate CX Agent Guide: How to be the ‘employer of choice' and not an internet meme
Are your agents ready to manage voice and digital interactions in a digital-first omnichannel environment? We...
Microsoft Lays Out Linkedin CRM Strategy
You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...
The Total Economic Impact of Algolia (A Forrester study commissioned by Algolia)
See how Algolia customers accelerate revenue in this commissioned study by Forrester Consulting. The...
Delivering Personalised Content for Dummies
The year 2020 finds the world living through a pandemic. With some exceptions, like the heroic responders,...
The Surprising Power of Online Experiments
In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...
Banking on Great Conversations
The challenges of the pandemic thrust banks that were struggling to remain relevant and their customers...
The complete guide to first-party data
$19.2 billion. That's the amount of money that was spent just two years ago on third-party data (data...
Winning with Words in Financial Services: How CMOs can use AI to develop high performance, data-driven marketing creative that grows the business
Developing better marketing creative based on data-inspired insights can double revenue, according to...
Path to Personalization: The 9 keys to driving stronger relationships
Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...
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