Advanced and continuously evolving technologies — artificial intelligence (AI), machine learning (ML),...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

The COVID-19 pandemic put organisational change into hyperdrive. Businesses were compelled to move to...

In a digital world, where every campaign and customer experience can be tracked, it's imperative for...

Many marketing professionals fall into the trap of assuming in advance that they know what their customers...

Consumers expect real-time, personalized communication, seamlessly choreographed across the channels...

Customer expectations have increased dramatically over the past decade. Customers now expect brands to...

5 reasons why you need to go digital right now. Why? Many B2B companies have an 'if its not broke, don't...

For as heartfelt of a topic as it is, navigating the world of loyalty technology can be a real pain....

Until recently, brands spent a lot of time waiting, Like a fisherman on a lazy summer afternoon, they...

In a world where commercial success is increasingly defined by the quality of the customer experience...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

Prior to 2020, customer personalisation was a nice thought. However, the global pandemic shifted everything....