De CMS-wereld is veranderd. Voorheen kochten grote bedrijven high-end systemen die ze aan hun wensen...

AI and other analytics technologies are driving incredible innovations and advancements that are making...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

The 2022 Digital Trends – Financial Services in Focus report explores a wide range of trends impacting...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

Today's brands are entering a new era of customer engagement. The swift digital transformation spurred...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

Many marketing professionals fall into the trap of assuming in advance that they know what their customers...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

Communicating in ways that speak to each individual customer, is what allows brands to build strong relationships....

Today's consumers expect brands to be able to understand and speak to them without skipping a beat as...

The rise of marketing technology has in some ways shined a light into areas that were previously hard...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...