Customer Data

The role of CIO in a world where experience rules
In recent years, the role of CIO has evolved to meet a wider set of responsibilities and aspirations....

How modern CRMs are tackling the top 5 marketing pain points
For sales and marketing leaders operating in today's hyper-competitive world, their CRM system could...

Retailers Must Seize The Marketplace Opportunity
Retailers are rethinking their eCommerce engagement strategy to respond to customers' new shopping behaviors....

Delivering Personalised Content for Dummies
The year 2020 finds the world living through a pandemic. With some exceptions, like the heroic responders,...

A Marketer's Guide to Building Loyalty
Consumers today have more choices than ever. Often, all it takes is a better online experience, an enticing...

The Surprising Power of Online Experiments
In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

Brilliant Experiences, Channel by Channel
Communicating in ways that speak to each individual customer, is what allows brands to build strong relationships....

The 2022 headless commerce playbook
Is modern headless commerce right for you? Of course, modern headless commerce isn't right for every...

Next-Gen Cloud Contact Centers RingCentral Special Edition
Finally, it's here—the new Next-Gen Cloud Contact Centers for Dummies®, RingCentral Special Edition...

How Mature is your Content Strategy?
Brands that offer outstanding digital experiences attract and retain more customers. But it's difficult...
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