The year 2020 finds the world living through a pandemic. With some exceptions, like the heroic responders,...

A comprehensive insight into Marketplaces, their role in e-commerce development, their main operating...

With the recent drive towards consumer privacy over the last decade, the environment for brand marketers...

With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

Brands need to take more control over how they engage customers. To make this happen, Marketing and IT...

Advanced and continuously evolving technologies — artificial intelligence (AI), machine learning (ML),...

Loqate have surveyed over 3,000 global consumers and 300 retail executives to bring you their latest...

AI allows marketing leaders and their teams to quickly analyze vast amounts of customer data to predict...

We analyzed data from three different sources to create the first Global Customer Engagement Review....

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

In a world where commercial success is increasingly defined by the quality of the customer experience...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Brands that excel at delivering relevant and personalised customer experiences are leading because they're...