Mapp Cloud brings customer acquisition and customer engagement together in one simple platform infused...

76% of consumers have permanently changed their buying behaviors (brand switching, cost rationalization,...

Brands that excel at delivering relevant and personalised customer experiences are leading because they're...

The upheavals of 2020 created an opportunity for sales teams to rethink how they operate in a work-from-anywhere...

With the recent drive towards consumer privacy over the last decade, the environment for brand marketers...

El año 2020 ve al planeta viviendo una pandemia. Con algunas excepciones, como el heroico personal de...

After two years of seismic behavioural change, we find ourselves in a new world of limitless possibilities,...

How do you address the Customer Experience revolution? Evolving customer expectations shape new needs...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

The 2021 Digital Trends Report looks to both the past and the future, presenting two equally valuable...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

Advanced and continuously evolving technologies — artificial intelligence (AI), machine learning (ML),...

We analyzed data from three different sources to create the first Global Customer Engagement Review....

Delivering a great customer experience is essential in any business. It drives loyalty, customer retention...