Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

In a digital world, where every campaign and customer experience can be tracked, it's imperative for...

For sales and marketing leaders operating in today's hyper-competitive world, their CRM system could...

After two years of seismic behavioural change, we find ourselves in a new world of limitless possibilities,...

Deliver better customer experiences – even when the unexpected happens. Delivering a great customer...

5 reasons why you need to go digital right now. Why? Many B2B companies have an 'if its not broke, don't...

With the recent drive towards consumer privacy over the last decade, the environment for brand marketers...

In recent years, the role of CIO has evolved to meet a wider set of responsibilities and aspirations....

Effective cross- or upselling improves customer loyalty, deepens customer relationships and ultimately,...

Consumers today have more choices than ever. Often, all it takes is a better online experience, an enticing...

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

Mapp Cloud brings customer acquisition and customer engagement together in one simple platform infused...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

In this third annual Intelliview, Opus Research and SymNex Consulting provide enterprise decision-makers...