We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

Prior to 2020, customer personalisation was a nice thought. However, the global pandemic shifted everything....

Pioneering on-demand IT support platform NerdApp wanted to better control the quality, security, and...

Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...

Field service technicians are often the only physical point of contact people have after buying a product...

Understanding how to optimize Omni-Channel Order Management is key to your business' success. Today,...

¿Qué impide a los equipos de marketing tener éxito? ¿Por qué algunos directores de marketing parecen...

Adobe commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine...

Customers: To delight them, you've got to know them deeply. Be brutally honest, how much do you really...

Remote-Arbeit ist mittlerweile in vielen Unternehmenfester Bestandteil des Geschäftsalltags. Ziel dieses...

Across numerous industries, more nimble competitors are nipping at the heels of enterprise giants. The...

Digital marketing — and its importance in driving revenue — has rarely been more crucial for organisations...

As in-person events take a backseat to digital experiences, and companies look to maintain momentum without...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...