Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester...

Digital Transformation is the process by which enterprises adapt to or drive disruptive changes in their...

Let's face it. We're all facing burnout right now. The same old marketing routines are sapping your energy...

Customers: To delight them, you've got to know them deeply. Be brutally honest, how much do you really...

What is dynamic case management? Who is using it and how can it help you prepare for the future of work? The...

Marketing metrics and analytics—done right—can be a strategic enabler of trust, greater budget, and...

More than ever, enterprise organisations need a 360-degree view of their customers to deliver the kind...

Field service technicians are often the only physical point of contact people have after buying a product...

2020 was a year where digital experiences, from a production and consumption perspective, were thrust...

Developing better marketing creative based on data-inspired insights can double revenue, according to...

Developing better marketing creative based on data-inspired insights can double revenue, according to...

Marketing has become a bad word. Audiences are tired of the endless spam, calls from SDRs and the onslaught...

Understanding how to optimize Omni-Channel Order Management is key to your business' success. Today,...

This knowledge brief examines the reasons that Best-in-Class companies have adopted Omni-chanel Order...