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How to Measure DAM ROI: Calculate the Bottom-Line Benefits of Digital Asset Management

Published by: Bynder

As marketing organisations become more technologically driven, digital asset management (DAM) systems are evolving into an essential part of the technical infrastructure. To create impactful brand interactions across a highly fragmented media landscape, marketers must rely on an extended network of collaborators and technology platforms.
Calculating the complete value of a digital management system – and the financial return it provides – is complicated. With that in mind, the financial case for DAM is well established.

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Lang: ENG
Type: Whitepaper Length: 7 pages

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