Now is the time to take your digital transformation in a new, more effective direction. At ServiceNow,...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

A comprehensive insight into Marketplaces, their role in e-commerce development, their main operating...

In a digital world, where every campaign and customer experience can be tracked, it's imperative for...

Consumers expect real-time, personalized communication, seamlessly choreographed across the channels...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

Retailers are rethinking their eCommerce engagement strategy to respond to customers' new shopping behaviors....

Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

The key to accomplishing your customer-centric marketing goals is to experiment and test what works for...

Field service management teams want to keep costs down, while improving their customer service relationships. This...