Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

5 reasons why you need to go digital right now. Why? Many B2B companies have an 'if its not broke, don't...

Six-figure deals are complicated. There are unforeseen hurdles and countless stakeholders which leads...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

Over the last year retailers have faced unprecedented challenges. The need to rapidly adapt to shifting...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...