Marketing Data
Manufacturers Reap Benefits From Selling Direct
Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....
Redesigning the Customer Experience Around the Internet of Things
Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...
Unlocking the value of open economies with data
With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience...
B2B Digital Commerce: Understanding Customer Expectations
Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...
5 Daunting Sales and Marketing Gaps and How to Overcome Them
Learn about the five gaps that could be costing you time, customers, and profit in this digital e-book....
Marketing 101: Social Media Marketing in the Dark
Dark social is a significant and growing challenge that marketers need to take seriously. There is a...
Is your customer experience making an impact? Or not?
Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...
The Data-backed Guide for Closing Complex 6-Figure Deals
Six-figure deals are complicated. There are unforeseen hurdles and countless stakeholders which leads...
Top Real-Time Customer Acquisition Tips for Marketers
This whitepaper serves as a preventative measure against wasted resources, providing marketers with: Download...
Building a Robust Experimentation Capability
Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...
Mind-blowing customer experience starts here
Now is the time to take your digital transformation in a new, more effective direction. At ServiceNow,...
5 Tech Trends Redefining the Customer Experience
We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...
Path to Personalization: The 9 keys to driving stronger relationships
Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...
Marketplace: the future of e-commerce
A comprehensive insight into Marketplaces, their role in e-commerce development, their main operating...
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