Marketing Data
5 Daunting Sales and Marketing Gaps and How to Overcome Them
Learn about the five gaps that could be costing you time, customers, and profit in this digital e-book....
2021 Digital Trends: Financial Services and Insurance in Focus
During the coronavirus pandemic, the financial services sector became something of an additional emergency...
Insights 50 Takeaways: Topical Marketing
As marketers, we always have too much to do and too little time. The Insight50 series is designed to...
Retailers Must Seize The Marketplace Opportunity
Retailers are rethinking their eCommerce engagement strategy to respond to customers' new shopping behaviors....
2017 State of Global Customer Service Report
Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....
17 Ways to Get Marketing Projects Done
What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...
Creating a Culture of Experimentation
Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...
How to Upgrade Customer Through Valuable Data
This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...
Prove Your Marketing Worth
In a digital world, where every campaign and customer experience can be tracked, it's imperative for...
15 Ideas for Anchoring Your Marketing Approach
In today's market, customers control the buying journey – a trend that has accelerated with the increased...
Unlocking the value of open economies with data
With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience...
Evolution Of The Marketer's Toolkit
More than ever, enterprise organisations need a 360-degree view of their customers to deliver the kind...
B2B Digital Commerce: Understanding Customer Expectations
Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...
Manufacturers Reap Benefits From Selling Direct
Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....
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