Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

Retailers are rethinking their eCommerce engagement strategy to respond to customers' new shopping behaviors....

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....

Consumers expect real-time, personalized communication, seamlessly choreographed across the channels...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...

With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

According to McKinsey Digital, live commerce has evolved rapidly in China, taking less than five years...

In a digital world, where every campaign and customer experience can be tracked, it's imperative for...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...