Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

Field service management teams want to keep costs down, while improving their customer service relationships. This...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

The rise of marketing technology has in some ways shined a light into areas that were previously hard...

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

An easy customer experience is the hallmark of today's most successful support organisations. That's...

Retailers are rethinking their eCommerce engagement strategy to respond to customers' new shopping behaviors....

This whitepaper serves as a preventative measure against wasted resources, providing marketers with: Download...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

The 2017 Aberdeen Report on Contact Center and Customer Experience Trends states that companies with...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...