Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

This whitepaper serves as a preventative measure against wasted resources, providing marketers with: Download...

Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...

The key to accomplishing your customer-centric marketing goals is to experiment and test what works for...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

An easy customer experience is the hallmark of today's most successful support organisations. That's...

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...