Customers' expectations have never been higher. We all expect more, especially online. We want experiences...

$19.2 billion. That's the amount of money that was spent just two years ago on third-party data (data...

How do you address the Customer Experience revolution? Evolving customer expectations shape new needs...

For sales and marketing leaders operating in today's hyper-competitive world, their CRM system could...

Webinars are one of the most powerful tools for creating engaging digital experiences that audiences...

Over the last year retailers have faced unprecedented challenges. The need to rapidly adapt to shifting...

Many financial services firms have automated the vast majority of key processes and customer experiences....

In this 6-page eBook, Aberdeen discusses how today's organizations are focused on streamlining and automating...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Traditional organizations in virtually every sector are in some stage of a digital transformation journey....

Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...

Digital marketing is, by its very nature, a dynamic place to be. We've seen an explosion in the amount...

Today's organizations are starting to think of data as the new water' – not just a valuable asset,...

The North Star Framework is a model for managing products by identifying a single, crucial metric (the...