Marketing Technology
Driving Radical Customer Service Innovation
How IT can help customer service adapt to changing demands in an unpredictable world. Today's customers...
Deliver individual experiences to achieve incredible results
We demand it in all aspects of our daily lives. Wherever we interact – in person or online – we want...
The Savvy Sales Leader's Guide to Building Profitable Relationships
Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...
Digitising Financial Services Agreements
Many financial services firms have automated the vast majority of key processes and customer experiences....
CMO's Guide to AI for Customer-Centric Marketing
AI allows marketing leaders and their teams to quickly analyze vast amounts of customer data to predict...
How Industry 4.0 Brings Smart Marketing to Manufacturing
Bigger. Better. Faster. Stronger. That's the premise of Industry 4.0, where new technologies make connections...
5 Skills managers need to lead in the next normal
With the work landscape rapidly changing, the challenges ahead will require unique solutions. We surveyed...
Microsoft Lays Out Linkedin CRM Strategy
You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...
Get The Most From Your CRM
In the last decade, customer relationship management (CRM) platform adoption has increased rapidly to...
How chemical companies can achieve a new level of enterprise performance
Mastering the challenges of an ever-evolving enterprise has always been a fundamental part of the day-to-day...
8 Digital Best Practices for Sales Professionals
Industry experts predict that successful businesses will soon become 100% digital for all transactions....
Sign up for MarTech Publish Hub
As a subscriber you will receive alerts and free access to our constantly updated library of white papers, analyst reports, case studies, web seminars and solution reports.
