We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

Digital Transformation is the process by which enterprises adapt to or drive disruptive changes in their...

Best practices for delivering content-powered commerce to mobile B2B buyers. Smartphones are everywhere,...

We demand it in all aspects of our daily lives. Wherever we interact – in person or online – we want...

In a digital world, where every campaign and customer experience can be tracked, it's imperative for...

Customer expectations for the combined brand experience are higher than ever. This puts more pressure...

More and more buyers are looking for a digital experience that not only improves challenges like wait-time...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

2020 was a year where digital experiences, from a production and consumption perspective, were thrust...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

Understanding how to optimize Omni-Channel Order Management is key to your business' success. Today,...

As marketing organisations become more technologically driven, digital asset management (DAM) systems...

Vielen Marketern fehlt es an Zeit und Ressourcen, um Ihre Marketing-Ausgaben zu beziffern, was bedeutet,...

44% of iOS users and 91% of Android users opt in to push notifications, making them the #1 external channel...