Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

5 reasons why you need to go digital right now. Why? Many B2B companies have an 'if its not broke, don't...

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

In order to come out on top in the marketing world, you must structure for customer centricity. But how...

An easy customer experience is the hallmark of today's most successful support organisations. That's...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....