Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

The rise of marketing technology has in some ways shined a light into areas that were previously hard...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

The 2017 Aberdeen Report on Contact Center and Customer Experience Trends states that companies with...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...

Retailers are rethinking their eCommerce engagement strategy to respond to customers' new shopping behaviors....

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...