Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

5 reasons why you need to go digital right now. Why? Many B2B companies have an 'if its not broke, don't...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...

Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....

This whitepaper serves as a preventative measure against wasted resources, providing marketers with: Download...

Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...