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We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

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The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

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To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

The rise of marketing technology has in some ways shined a light into areas that were previously hard...

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...