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Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

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Data is top of mind for many B2B marketers. But do they have the right data to drive success? For the...

As web experiences have become richer and more targeted over the years, there's been a persistent gap...

Prior to 2020, customer personalisation was a nice thought. However, the global pandemic shifted everything....

Dark Social, explores the impact of this growing phenomenon, and looks at how companies can interact...

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Das A/B Testing auf Websites hat einmal umfangreiche, technische Kenntnisse gefordert. Durch neuartige...

Amplitude is a product intelligence platform that helps teams around the world use their customer data...

Marketing automation has become a must-have for modern marketing teams. And as a platform that streamlines,...