CPG business leaders at every level of the enterprise are responsible for delivering growth. This applies...

Powering end-to-end insights across customer experience, satisfaction, and cost management. Leading companies...

The world of content management is shifting. Real-time, personalised experiences—like receiving offers...

The North Star Framework is a model for managing products by identifying a single, crucial metric (the...

Today's eCommerce is on the verge of the great change. We got used to see the customers through the prism...

This whitepaper serves as a preventative measure against wasted resources, providing marketers with: Download...

Many financial services firms have automated the vast majority of key processes and customer experiences....

There are 'random acts of coaching' and then there is high-impact coaching – the kind that motivates...

Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...

The world of print and postal communications is changing. With reducing average run lengths and the ongoing...

Amplitude worked with Wiley Books to put together an easy-to-understand resource on using product analytics...

It's time to reimagine a new future. The concept of the workplace has changed forever. It's no longer...

Until recently, brands spent a lot of time waiting, Like a fisherman on a lazy summer afternoon, they...

IDC Analyst Brief: From business to nonprofits and government services – organizations cannot afford...