Slack commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine...

Transforming digital marketing Your customers expect memorable moments at every brand touchpoint. And...

Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester...

Whatever the size of your organisation, this guide will help you choose, deploy, and optimise a CMS that...

Every business has one thing in common: the desire to achieve higher revenue and faster growth. But many...

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...

The COVID-19 pandemic has transformed how and where we work. Businesses have had to respond quickly to...

The Digital Public Library is an association that operates and manages the digital services for their...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

The advertising industry is changing. Privacy is a growing topic, with the phasing out of third-party...

Digital asset management (DAM) systems are becoming a key part of marketing operations infrastructure....

In this knowledge brief, we'll analyse how organisations today are modernising sales practices and operations...

In 2020, the world experienced rapid change in a very short period of time. Delivery methods and channel...

The North Star Framework is a model for managing products by identifying a single, crucial metric (the...