From Offline to Online (and Bigger Profits)
How formerly offline businesses are thriving after investments in eCommerce.
If you have a successful B2B organisation, you may not want to change anything. After all, why tamper with success? But long-term growth requires investment in the future, and eCommerce is the future of B2B sales.
Many B2B companies don't have any eCommerce presence at all. Nearly 60 percent of B2B manufacturers surveyed don't have a webstore. And businesses with a long and successful history offline may hesitate to try something new. Costs may also be a concern.
This eBook looks at how three offline businesses invested in eCommerce and won big.
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